What is the reason why most people prefer wordpress than other free blogging platforms?

By on March 7, 2015

Why is WordPress So Popular?

Answer by Adam Rasheed:

I've been a  freelance web designer for the last three years. I'd like to think I have decent knowledge about this topic.

Disclaimer: This is an extremely biased opinion coming from someone whose worked with people with a budget of anywhere from $50 to $15,000. I'm really going to speak my mind here.


There are 3 prominent reasons:

  1. How easy it is for someone without any technical ability to create a "website".
  2. How well Word-press is marketed.
  3. Social Pressure

Delusional Ease
If you go to craigslist right now and search for a web designer. 90% of all results will product someone selling "Amazing websites fr only $300!!'. I can guarantee that these websites consist of someone without much web experience putting up a WordPress blog and slapping on a $40 theme he bought from any number of marketplaces.

From the client's side, they have no idea whats going on; all they know is that they're getting a website made, which they are. What if they want to add/change something in the future? They're most likely out of luck, because the web designer they hired for $300 only knows how to install themes and upload pictures via the media upload module.

Marketing
Put web conferences aside for a second and look at small business conferences. Most of them have a panel where small business owners can learn how to take their businesses online. Again, almost a 100% of the time, you'll have some Web Design Consultant talk about WordPress, how powerful it is, and showcase it as the end-all be-all solution to being online.

WordPress is so ingrained into the small business word that "wordpress" is become synonymous with "website", in much the same way Kleenex has with facial tissue.

In fact, I can name 3 clients from the last two months that called me up stating they "needed a wordpress". Turns out, none of them actually needed a website. Two of them needed a scrolling one page website, and the remaining client just needed a simple landing page where the visitors could sign up to a mailing list. In all three cases, the entire website would be so much more error prone and resource heavy if they had entire WordPress back-ends in their servers.

Social Pressure
This goes back to marketing, and how anything else becomes famous. Because everyone is doing it. Because of it's ease of entry, a lot of people start using it. Because a lot of people are using it, a lot of developers start making themes and plugins for it. Because of that, even more people using it as a solution for their needs (e.g e-commerce).

Conclusion
WordPress, while a great blogging platform, is popular for all the wrong reasons. I don't think this popularity will fade away anytime soon. However, I do believe that we can educate clients on why they would or would not need a WordPress-based website.

What is the reason why most people prefer wordpress than other free blogging platforms?

Adam Rasheed

About Adam Rasheed

Adam is a Web designer and professional photographer based in Corona, CA. He loves drinking chai and watching British comedies.